HTC announces ‘Here’s To Change’ a new global brand platform starring Robert Downey Jr.

HTC is taking branding seriously this year and today it announced a new ambitious global campaign. It announced the Change brand platform that will embody the message that HTC inspires innovation by standing for “anything you want it to”. Featuring a broad range of digital, social, PR and above the line activity, the global Change platform will kick off with a series of ad creative fronted by Robert Downey Jr. which hits a broad spectrum of media outlets on August 15th.

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