Apple is expected to announce the new iPhone 5S on an event to be held on September 10. According to sources cited by AllThingsD this event comes at a time when Apple is making a lot of money from its more than a year old Smartphones, but is losing market share to the diverse launch of low-cost Android Smartphones that we see from Samsung, HTC, LG and other less known Chinese manufacturers.
At the rumored event we expect to see the new Apple flagship iPhone 5S said to have a better hardware, camera and likely a fingerprint sensor. Also, at the event we expect to see Apple announce a cheaper iPhone 5C for the emerging markets.
The iPhone 5S and the cheaper model iPhone 5C will come with the new and radically redesigned Apple iOS 7 software which was announced by Apple at the World Wide Developer Conference (WWDC) in June. The new Apple iOS7 is already available to developers who are testing it and will bring new and improved user-interface enhancements.
It is also expected that Apple will announce the new iPad. So far, Apple has not confirmed or denied any of the rumors.